MFPR is a full-service marketing and publicity firm in the entertainment industry. Our client roster has ranged from comprehensive corporate marketing strategy and public relations accounts like the Macintosh New York Music Festival and CMJ New Music Monthly, to legendary artists like Brian Eno and Jane Siberry, to the most cutting-edge in new music like Plastikman and Luke Slater, to up-and-coming acts like 7% Solution. We have always pushed the envelope by representing clients who introduce the press and public to new music, cultural ideas, developing scenes and we have been particularly successful with media campaigns for international artists, electronic music and technology as it relates to music. Here's a brief history of some of our favorite campaigns: Michelle Ferguson has 13 years professional public relations experience that encompasses marketing, technology, artist development and corporate strategy. mfpr is a small and personal shop. We limit our roster in order to better meet the needs of our clients. We have found our ability to respond effectively enhances our versatility and our understanding of the mercurial media landscape. Michelle Ferguson founded mfpr after leaving Susan Blond, Inc. where she represented Boy George, The Pet Shop Boys and EMI among other clients. At the beginning of 1994, she took The Connells with her and continued working their album Ring and doing their non-stop tour press. The single ‘74-’75 was gold-certified. Mammoth Records and a corporate campaign to celebrate its Fifth Anniversary was soon added to the client roster as well. In 1995, she went London where she represented Brian Eno. While there, she was heavily involved in the organization, development and international publicity of the Help UK album. The album was produced in 24 hours and featured top artists like Oasis, Radiohead, Massive Attack and Portishead. Its record-breaking sales went to benefit the children of war-torn Bosnia. Upon Michelle’s return to the states in 1996, she started up mfpr again. One of mfpr’s first clients was the Macintosh New York Music Festival/GIG ‘96, which received massive press including over 300 print stories and 4 hours of television reel with coverage from MTV, CNN, MSNBC and Asian-syndicated Science & Technology show. mfpr also began representing Gyroscope Records and its import releases licensed through All-Saints and Virgin UK. Many of these releases included the best of electronic and ambient music including Sourcelab2 and Harold Budd. mfpr continues its involvement with the electronic genre, having represented Laurent Garnier, Lunatic Calm, Luke Slater and Plastikman. We enjoy working with developing artists and have developed grassroots campaigns which have developed into major national press coverage for bands including Libido, Grace Braun and 7% Solution. We have also been honored to represent some of the most intriguing debut records of the year from UK bands Elcka, Statuesque, and My Life Story. mfpr is also well-known for consulting with new independent labels, corporate consulting and throwing some of the most exciting and talked-about launch parties and special events in the music industry--including their annual SXSW Rock 'n Roll High School Prom and the pioneer all-girl DJ benefit event Girl Groove. Let us help with yours! Services for Our Entertainment Industry Clients include:
National Print & Broadcast Publicity
Corporate Press
Technology Press
Tour Press
Fanzine and Online Press
Consulting
Event Planning & Promotion
U.S. Representation for International Projects
Some of our clients have included.(current clients are bolded)
7% Solution All About Satellites... X-Ray CORPORATE PRESS/NEW MEDIA/SPECIAL PROJECTS Minus Records
Korg and Korg's
Dance Tools Series Wipeout3 Video Game
7%Solution
Gabriels Waltz
Boy Wonder Wonder Wear Cherry Disc
Brian Eno & David Bowie Outside Virgin
Brian Eno & guests Passengers Island
Brian Eno/Jah Wobble Spinner All Saints
Channel Light Vessel Excellent Spirits Gyroscope/Caroline
Dave’s True Story Sex Without Bodies Chesky Records
DJ? Acucrack Mutants of Sound Slipdisc/PGD
Duraluxe TBA Meddle Records
Elcka Nothing to Lose/Elcka Island UK
Grace Braun It Won’t Hurt Slow River
Grimsey Records Full Roster
Harold Budd Luxa Gyroscope/Caroline
Laurent Garnier 30 Never Records
Libido Killing Some Dead Time VelVel
Lords of Acid Our Little Secret Never Records
Love American Style undo Oxygen Records
Luke Slater Freek Funk NovaMute
Luke Slater Loved EP NovaMute
Lunatic Calm Roll the Dice MCA UK
Market self-titled Interscope
McAlmont & Butler The Sound Of... Gyroscope/Caroline
Mocean Worker HomeMovies from the Brain.. Conscience
Mocean Worker Mixed Emotional Features Palm Pictures
Monolithic Minds Vols.1&2 VA Primal Music Sthlm
Modulations Soundtrack VA Caipirinha Productions
My Life Story The Golden Mile Parlophone UK
Plastikman Consumed Minus/NovaMute
Plastikman Artifakts Minus/NovaMute
Richie Hawtin "Decks, EFX & 909"
Plus 8 Classics 3 CD series
Primal Music Sthlm Full Roster
Purple Ivy Shadows No Less Than the Trees... Slow River
Roger Eno Swimming Gyroscope/Caroline
Statuesque Angleterre EP Cassiel
Statuesque Arbiters Anonymous Cassiel
Sven Vath Fusion Ultra
The Connells Ring TVT
The Option Reader Book We Rock So You Don't Have To Incommunicado Press
Tom Leach SlowRiver/Rykodisc
Various Help Go Discs!
Various Everybody Wants Some Cherry Disc
Various KCRW- Rare On Air Vol.1, Mammoth
Various Macrodub Infection2 Gyroscope/Caroline
Various Sourcelab2 Gyroscope/Caroline
Girl Groove benefit for the Olivieri Center
CBGB’s
Caipirinha Productions
CMJ New Music Monthly
Jane Siberry MSN/Rifff Website/Sheeba Records Website
Macintosh New York Music Festival/GIG 96
Mammoth Records/Jay Faires/Mammoth Records Website
VANISH Benefit -Voters Against NC Incumbent Sen.Helms